Search Engine Optimization
Google Checks for Mobile First!
SEO to a higher ranking for WordPress sites
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing a website to make it reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the holistic organic (non-paid) search results.
In order for web pages to appear in a commanding position in search results, SEO practices attempt to make a website conform to Google’s algorithm. Although Google’s algorithm remains secret, over ten years of practical experience in SEO means that we have a pretty good idea about the most important factors.
Search engines like Google follow links. They follow links from one web page to another. Google consists of a crawler, an index, and an algorithm. Google’s crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML- version of all pages in a gigantic database called the index. This index is updated if the Google crawler comes by your website again and finds new or revised web pages. The new version of this page is saved. Depending on the traffic on your site and the number of changes you make on your website, Google crawlers come around more or less often.
We’ve found that the factors in Google’s algorithm can be divided into two main categories, which together determine the ranking of your website:
1 On-page SEO factors
On-page SEO factors are all those things you can influence from within your actual website. All technical aspects of your website are important to improve your website ranking well in the search engines. WordPress is actually a pretty SEO-friendly platform. Combined with using the Yoast SEO plugin, most technical challenges can be overcome.
The structure of your website, your site speed and the content of your site are all crucial on-page SEO factors. To find out about these all-important on-page ranking factors, have a look through the various categories of our SEO blog.
2 Off-page SEO factors
As well as on-page SEO factors, there are the off-page SEO factors. These off-page SEO factors are rather more difficult to influence, though. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.
WordPress SEO Includes:
- Reviewing your website (keywords, content optimization, Yoast settings, Google Search Console + Analytics)
- Compile a list of recommendations
- Google Search Console configuration
- Check content optimization
- Local SEO/YouTube SEO
- Click-through rate/rich snippet
WordPress Speed Includes:
- Reviewing items in GTMetrix
- Check your server settings, PHP
- Configuring a cache plugin
- Optimizing images
- Using plugins
- Technical tweaks
- Sending you a new GTMetrix report